Walmart has stepped into the game development space with a new SDK for Unity, offering developers a way to embed its product catalog directly into their projects. The free toolkit aims to make it easier for creators to showcase Walmart merchandise—or even their own products through Walmart’s marketplace—within games and apps. This move opens up interesting opportunities for in-game commerce, blending retail and interactive experiences without the usual hassle of external shopping interfaces. While the idea of integrating real-world shopping into games isn’t new, Walmart’s official support through Unity could streamline the process and make such features more accessible across a range of projects.
Source: gamesindustry.biz
