Umamusume: Pretty Derby has quietly raced its way onto Steam’s top sellers list for 2025, catching many by surprise. This niche Japanese game, blending horse racing with idol simulation, has found unexpected traction outside its core audience. Its sudden rise speaks to the growing appetite for unique genre mashups in the West, where players are eager for something different from the usual fare. While it may seem like a niche curiosity, Umamusume’s success highlights how diverse player interests can shape the market in unexpected ways.
Source: operationsports.com
