The Sims wants you to know its values “are unchanged” despite EA sale

As The Sims prepares to enter 2026 under new ownership, EA is keen to reassure fans that the beloved franchise’s core values remain intact. Despite recent changes in corporate structure, the company has emphasized that the spirit and identity of The Sims will not be compromised. This message comes amidst a period of transition, but EA wants players to know that the experiences and creativity they expect from the series won’t shift. It’s a clear effort to maintain trust with a community that has supported The Sims through countless expansions and updates over the years.

Source: eurogamer.net