‘Steam is winning with its ease of use,’ GOG’s new owner says, but he’s not interested in picking a fight: ‘I think much can be done in GOG without losing its core values and the way it operates’

Michal Kiciński, co-founder of GOG, recently reacquired the platform after CD Projekt sold it at the end of 2025. Though he acknowledges Steam’s clear advantage when it comes to ease of use, Kiciński isn’t looking to reinvent GOG from the ground up. Instead, he sees opportunities to refine the service while preserving what makes it unique. For him, the challenge lies in evolving GOG without losing the core values and approach that have earned it a loyal following. It’s a measured stance that suggests GOG will continue to offer its distinct, user-friendly experience rather than chasing Steam’s model.

Source: pcgamer.com