Shift Up CEO claims AI is essential for smaller nations competing with the manpower of China and the US

Shift Up’s CEO has made a pointed observation about the future of game development in a world dominated by massive markets like China and the US. Speaking about the studio’s latest projects, including Stellar Blade and Goddess of Victory: Nikke, he argued that smaller countries such as South Korea must embrace AI technology to keep pace. With manpower and resources heavily skewed toward industry giants, leveraging AI isn’t just an advantage—it’s becoming a necessity to compete on a global scale. This perspective sheds light on the evolving landscape where technological innovation can level the playing field for studios that might otherwise be outmatched by sheer volume.

Source: gamesindustry.biz