Roblox claims Bruno Mars Steal a Brainrot performance drew a record 12.8 million concurrent users, issued 5.4 million brainrot collectibles

Roblox has announced a new milestone after hosting a virtual performance of Bruno Mars’s latest single within its user-created Steal A Brainrot mode. The event drew a staggering 12.8 million concurrent viewers, setting a new record for the most-watched virtual concert by a single artist on the platform. Players attending the show also collected more than 5.4 million custom “Brunito Marsito” brainrot collectibles, adding an extra layer of engagement to the experience. This marks another significant moment in Roblox’s ongoing expansion as a hub for interactive entertainment where music and gaming blend seamlessly.

Source: gamesindustry.biz