Krafton, the studio behind the popular battle royale game PUBG, is stepping up its commitment to artificial intelligence by establishing a new executive position: Chief AI Officer. This strategic move aligns with the company’s ‘AI First’ initiative, aiming to prioritize AI in its development processes and improve the overall gaming experience.
At the helm of this new role is Krafton’s former head of AI, who has been instrumental in shaping the company’s approach to artificial intelligence. This promotion signals not just recognition of individual achievement but also a broader commitment to advancing AI capabilities within gaming. The company is looking to deepen its research and development framework, enhancing the way AI interacts within its games.
Krafton’s push into AI isn’t just about improving existing titles. It reflects a growing trend in the gaming industry where developers are increasingly leveraging advanced technologies to create richer, more engaging player experiences. With AI tools, the potential for smarter NPCs, more dynamic game environments, and personalized content becomes a reality. As the lines between player and game continue to blur, Krafton is positioning itself not just to keep up, but to lead the charge.
As developments unfold under this fresh leadership, it will be interesting to watch how Krafton harnesses AI to innovate and evolve its gaming portfolio. With other tech giants also vying for a piece of the AI pie, this move could be a pivotal moment not just for Krafton but for the industry as a whole.
Source: videogameschronicle.com
