‘People use Google because they want to, not because they’re forced to’: As Google appeals antitrust ruling, it also asks to delay data sharing with rivals

Google is pushing to delay a key part of an antitrust ruling that would require the tech giant to share certain data with its competitors. The company argues that users stick with Google’s services by choice, not because they have no alternatives. As the appeal of the ruling moves forward, Google is trying to stall the implementation of data-sharing rules that could open up the playing field for rival companies.

This move highlights just how high the stakes are for Google. Data access is central to competition in the digital market, and forcing Google to share could reshape the landscape for search and advertising. However, Google’s stance is clear: it claims that people use its services out of preference, signalling its resistance to regulatory measures it views as unnecessary or heavy-handed.

The debate is far from over, but the delay request suggests that Google is prepared to use every lever available to maintain its advantage. For the industry, and consumers, the outcome will be a crucial marker for how antitrust laws influence the tech giants’ grip on data and market power moving forward.

Source: pcgamer.com