Watching the CES keynotes this year, it quickly became clear that artificial intelligence was the star of the show. AMD’s presentation was particularly striking, cramming in references to AI at a dizzying pace—about 1.8 mentions per minute, in fact. That’s even more frequent than Nvidia’s keynote, a company long synonymous with AI-powered graphics and compute.
Jen-Hsun Huang, Nvidia’s CEO, is known for setting the tone in conversations around AI and gaming graphics, but AMD’s rapid-fire approach shows how the competition has cranked up the pace. The industry’s hunger for AI isn’t just about flashy buzzwords—these technologies are shaping the future of gaming, from smarter NPCs to enhanced graphics and beyond.
If you were paying attention to how many times these giants actually mentioned gaming during their presentations, you might be surprised. It’s clear they’re pushing the AI narrative hard, framing it as the backbone of innovation going forward, even if the words ‘gaming’ barely get a word in edgewise. This shift signals a broader trend where the future of gaming hardware will be inseparable from AI capabilities. AMD’s aggressive focus suggests they’re not just keeping up—they’re intent on leading the conversation.
Source: pcgamer.com
