Inkle’s narrative director Jon Ingold recently shed some light on the decision to price their new game TR-49 at seven dollars. The indie studio viewed the low price as a deliberate experiment to push players toward an impulse purchase, hoping gamers would feel encouraged to dive in sooner rather than later. It’s a move that challenges the typical pricing strategies for story-driven games, aiming to capture attention quickly in a crowded marketplace. Whether this approach will become a trend remains to be seen, but for now, Inkle is clearly interested in how pricing influences player engagement right from the moment they spot the game.
Source: gamesindustry.biz
