Hero shooter Highguard reportedly didn’t even pay for the Game Awards slot that’s earned it so much preemptive hate—the showrunners thought it deserved the spotlight

Highguard’s trailer dropped during the 2025 Game Awards, but unlike many spots squeezed in through marketing budgets, this one reportedly wasn’t bought. The show’s organizers decided the hero shooter deserved a place on the stage based on its own merits. Despite that, the reveal met a surprisingly chilly reception online, sparking criticism and preemptive negativity that seemed out of proportion to what players had actually seen. It’s a curious case of a game earning a prime showcase without the usual financial backstage card, only to find itself under a harsher spotlight than many of its competitors.

Source: pcgamer.com