Nvidia appears to be pulling back on a key effort to keep GPU prices in check. According to prominent hardware YouTuber Der8auer, the graphics giant has canceled a partner incentive program designed to encourage retailers and sellers to offer cards at MSRP. This move could signal more trouble ahead for gamers hoping to score reasonably priced graphics cards.
For a while, Nvidia’s partner incentives helped nudge the market closer to official pricing, serving as a rare measure against the rampant markups and scalping that have plagued the GPU market over recent years. Ending that program now feels like a clear sign that the company is stepping back from directly influencing retail prices. With demand still strong and supply chains feeling the strain, it’s hardly surprising that Der8auer is warning about massive price increases in the near future.
This development adds another layer of uncertainty for anyone looking to upgrade their rig. As the market shifts, the already frustrating hunt for decent deals on GPUs might become even more challenging. For now, gamers and enthusiasts should prepare for prices likely climbing away from MSRPs, at least until Nvidia—or the broader market—finds a new way to stabilize the situation.
Source: pcgamer.com
