Generative AI is becoming impossible to ignore, and the team behind Against the Storm and Manor Lords knows this better than most. The publisher has taken a firm stand against incorporating AI into their workflow or products, vowing bluntly that they will f*ck up anyone who tries to slip it in. But in an industry where automation and AI tools are spreading fast, keeping that promise is a monumental challenge.
The pushback isn’t just about principle; it reflects a genuine concern over creative control and the unique craft behind their games. Against the Storm’s moody, handcrafted atmospheres and Manor Lords’ painstaking attention to historically grounded detail are hard-won achievements. Introducing generative AI threatens to dilute that. Still, rejecting AI outright is easier said than done when these technologies are so pervasive and often invisible in the background.
As the pressure mounts, the publisher’s commitment draws attention to a larger debate in gaming about the role of AI tools. For now, the fight to keep their creative process human remains a defiant stand, even if enforcement will be a constant uphill battle.
Source: pcgamer.com
