Ubisoft’s latest restructuring plan has rattled investors, and it’s easy to understand why. European game publishers have faced a turbulent decade, with major players either swallowed up or struggling to stay afloat. Britain’s Codemasters, once a proud stalwart of UK game development, ended up under EA’s umbrella in 2021. Sweden’s Embracer Group, which grew rapidly by acquiring numerous studios, found itself in financial trouble shortly afterward, forced to sell off or shutter many of those assets.
Now Ubisoft, one of the few remaining giants from Europe’s publishing scene, is taking steps that have triggered unease in the markets. The company’s shift in structure signals both the challenges it faces and the uncertainties ahead, as it seeks to navigate an industry that is rapidly evolving, increasingly competitive, and ever less forgiving. This is more than a routine shake-up; it feels like a moment of reckoning for a long-time major player struggling to balance ambition with stability.
Source: gamesindustry.biz
