Wrestling the Steam ‘Goliath,’ pulling a Nightdive, and seeing off vulture capital: GOG chats the risks and opportunities of its future as a company without CD Projekt

GOG has always stood apart in the crowded world of digital game storefronts, carving out a niche as a haven for DRM-free titles and classic gems. But with CD Projekt reducing its involvement, many have started wondering about the platform’s future. Now operating without the backing of its parent company, GOG faces a complex landscape dominated by giants like Steam, aggressive new competitors, and the ever-present threat of market consolidation.

The challenge is clear. Steam remains the behemoth of PC gaming, its sheer scale and integrated ecosystem making it a tough rival for any independent store. GOG’s unique selling point has been its commitment to consumer-friendly policies and a curated library, but staying competitive in this environment requires constant innovation and savvy management. Without CD Projekt’s direct support, GOG is taking on more risk, but that also means more freedom to define its own path.

Looking back at the indie success stories can offer some clues. Developers like Nightdive Studios, who revived classic games by modernizing them for current systems, show how passion projects backed by deep technical knowledge can build a following beyond mainstream channels. GOG has a similar opportunity to double down on serving niche audiences and preserving gaming history, particularly as interest in retro titles continues to grow. At the same time, it must balance this with attracting newer audiences who might otherwise choose Steam for convenience.

Another factor is the increasing pressure from vulture capital firms eyeing cutthroat acquisitions in the gaming space. These investors often prioritize short-term gains over the kind of long-term community building GOG champions. Staying independent is a deliberate choice, one that carries its own set of risks but preserves the platform’s identity. It’s a gamble on maintaining a more thoughtful, player-first approach in an industry that can sometimes feel all about rapid growth and shareholder returns.

GOG’s future without CD Projekt will likely be shaped by how well it leverages that independence. By resisting the urge to compromise on user experience and embracing its strengths in nostalgia and quality curation, it can continue to thrive. The road ahead won’t be easy, but if there’s one thing that’s clear, it’s that GOG knows its audience and isn’t afraid to swim against the current of the Steam ‘Goliath.’

Source: pcgamer.com